LoyalCoin is the next generation of customer loyalty points, one that can be used in more ways than what was previously thought possible.

The LoyalCoin virtual currency is the asset that unleashes the full potential of customer loyalty. But just like any asset or object of value that needs the right technology to be used to its full potential, LoyalCoin is best carried on a platform that gives it the power to show all its features.

Main goal is use blockchain technology to open loyalty ecosystem where the consumer decides where and how he likes to redeem the rewards they’ve earned.

Appsolutely, the blockchain omnichannel loyalty solution, today unveiled its LoyalPlatform, LoyalCoin (LYL) and LoyalWallet, to unify the complex and disconnected $1.68 billion loyalty industry and ensure that the value of “rewards” is converted into commerce. The platform is the foundation for a new “Loyalty Economy,” a next generation ecosystem in which consumers can use a single currency (LYL) to redeem and exchange benefits from any participating brand, anytime and anywhere. Appsolutely’s technology provides an unprecedented opportunity for brands to engage and build stronger relationships with consumers.

• LoyalPlatform is the ecosystem from Appsolutely that will spearhead the Loyalty Economy. By using a virtual currency, digital wallet, a series of white-label applications and a coalition of supporting merchants, Appsolutely will change the current loyalty landscape into a value-focused, cryptocurrency-based rewards system that dwarfs traditional rewards programs. LoyalPlatform will help customers be more engaged with companies’ loyalty programs, while acquiring better rewards for their consumption.
• LoyalCoin (LYL) is the token that serves as the official virtual currency of the new Loyalty Economy. The goal is for consumers to be able to earn and spend LYL whenever and wherever they prefer to buy goods and services from any participating merchant within Appsolutely’s Loyalty Economy. This creates an open loyalty ecosystem where the consumer decides where and how they’d like to redeem the rewards they’ve earned.
• The LoyalWallet is a mobile app that enables brands and consumers to store and use LYL to redeem rewards and buy items from all participating merchants (not just one). The LoyalWallet provides expanded features such as the conversion of LYL to other currencies. Rewards recipients can even convert rewards into fiat currencies and cryptocurrency counterparts, such as Bitcoin (BTC), Ether (ETH), and many others. This app will enables sending and receiving payments to and from other LoyalWallet users, as well as from participating merchants and other companies who enabled the option to pay with LoyalCoin.

Redefining customer loyalty with these groundbreaking launches and technologies.